It also signifies the well being and goodwill of the Adidas Company Color of the Adidas Logo: The purpose behind the color of the logo being black is not a mere coincidence its motive is to motivate the youth to engage themselves in athletics and to encourage the ones who are striving to be athletes. Shape of the Adidas Logo: The three parallel stripes of the Adidas logo embody the exceptional performance of the athletes and the undying efforts they make to achieve their set goals. DESIGN ELEMENTS OF THE ADIDAS LOGO    The Adidas logo is designed to influence the masses with its simplicity and elegance.Appears on many pieces of sports equipment and the new logo is still instantly and obviously “Adidas” to anyone who sees it. It resembles a mountain, like it is challenging the people who buy Adidas products to push themselves to their limits. Logo is supposed to have a lot of meaning, company wanted to keep the three stripes, but also add something to give the logo some power.

 Logo     #3: The Three Bars Latest logo, represents some of the finest equipments that Adidas sells.

Chosen because the company wanted to portray a brand which was lot larger and more diverse while still keeping the classic Adidas look. On some products, particularly on line of classic productsTheme of three stripes is still evident in the look, both in the leave that shoot out from the logo, and the three stripes that cross it diagonally.  Logo     #2: The Trefoil Trefoil was the second Adidas logo.Even as new logos have replaced the old ones, company remains loyal to the three stripe look. Owner of the company at the time liked to call his business “The three stripe company”. Company simply placed three black stripes on everything that they manufactured. LOGOS  Logo     #1: The Three Stripes This logo does not have a specific look.The new Logo is clear, simple, and confident. The two arcs that extended upwards represented the arms of the winner, raised after victory  2005 – The new Adidas “Word Mark” logo has been introduced. The logo incorporated 3 shapes to look like a diamond. It maintained the blue color of Adidas and inherited Red color from Salomon. It was first used in 1972, and later became a corporate symbol  1997 – The three striped Adidas Logo was re-introduced after being reengineered by Peter Moore, who was the creative director of Adidas at that time  1998 – Adidas merged with Salomon and introduced a new corporate logo that represented brand values of both the groups. The Trefoil Adidas logo showed the diversity in Adidas brand. LOGO HISTORY  1967 – Adi Dassler used the 3 striped Adidas logo on Adidas sports shoes  1971 – This year marked the birth of Adidas Trefoil Logo.

ADIDAS Presented By: Atul Wadehra Kanika Verma Karan Bhalla Shashank Sharma Shryesi Singhal Urshpreet Singh Bajaj

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